In July, North Shore Country Day unveiled a new identity for the school, on the heels of celebrating their centennial and entering a new century.
Some of you may have heard about these plans and may have even seen new signs installed around campus last week!
This is the culmination of several years’ work by a dedicated team of graphic designers, administrators, parents, alumni and students who contributed their ideas and creativity to the development of a new school logo. It was a labor of love and done so with great care to honor our past and position us for the future. A short video introduced the new identity and explained how it is linked to our past. Marketing today is more sophisticated and essential than ever. Especially in these unprecedented times. NSCD is distinguishing itself as delivering a quality and high level of education even if it means teaching and learning remotely.
In other exciting news, next week, we will be launching our new online school spirit wear store with apparel and merchandise featuring our new identity. In August, we will launch our new website, completely redesigned and integrating our new identity and messaging. Finally, this fall, the Acorn magazine will feature an article about the new identity and the process.
As we closeout our yearlong Centennial celebration, we are excited about what lies ahead for our school. Our new, modern, forward-leaning identity reflects this excitement and paves the way for the next century.
We know change is hard. Rest assured, our traditional seal is not going away. It will be incorporated as a watermark on our stationery, imprinted on diplomas and used in alumni communications. It is a proud part of our history.
North Shore Country Day’s annual 10-minute play festival “Take 10” returned to the stage on April 13. For the first time in three years, students performed their original plays in front of a live audience with performances in the NSCD Auditorium.
All seven plays were written, produced and directed by students in the upper school directing class. Some were based on personal experience, observations and media events, while others stemmed from pure creativity. Once the scripts were finalized, the student directors held auditions, cast the roles and ran their own rehearsals.